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For information and stockists call 0114 242 0405

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Published: July 28, 2010

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For information and stockists call 0114 242 0405.Viva Aromatherapy Body MassagerThis massager heats up to activate the aromatherapy oils inside it and has four applicators for use on different parts of the body pounds 26. For further information and stockists call 01695 556262.The PresidentThe President has rollers that move up the back of the chair to relax and tone back and neck muscles. Place the pads on the affected area and use one of the six treatment programmes to release electrical impulses which persuade the brain that the pain has subsided pounds 50. For information and stockists call 01242 702345.Scholl PediSpa CentreSit back, relax and give your feet the first-class treatment with the heat, whirl and massage functions of the PediSpa Centre. It features two speed/heat settings, plus a toe touch on/off switch pounds 35.

For further information and stockists call 0870 513 3191.Rio Pain Relief SystemFor sufferers of muscular pain, Tens (Transcutaneous Electrical Nerve Stimulation) treatment helps to relieve pain without the use of painkillers. So take time to relax and treat yourself to the best purchase you’ll make this Christmas. BaByliss Foot Massager
It might look a bit severe but this gives a shiatsu massage to the feet with a touch of infrared heat for added relaxation. Life is stressful enough – whether it be a train ride to work in the morning or waiting in a long queue at the supermarket after a hard day – without the extra burden of Christmas shopping and entertaining. However, there’s no reason to get wound up about it, especially if you give yourself 20 minutes with an electronic massager.

The sure-footed can climb it.A week over Easter at the Ocean View Villas – an all-inclusive hotel with direct access to the beach near Kalutara, lots of entertainment and a more or less resident elephant – including flights would cost pounds 593 by charter or pounds 651 by scheduled via Somak Holidays (0181-423 3000).. Having killed his own father, a 15th-century king built this stronghold to avoid his brother’s vengeance He failed. A day trip can include Pinewalla elephant orphanage, while at the cooler Nuwara Eliya hill-station you learn how tea is planted, picked and graded.The most adventurous excursion is to Sigiriya, or the Lion Rock. Kalutara and Wadduwa are also good, safe choices, away from the areas of conflict. Further south, Unawatuna is less developed with splendid beaches.But Sri Lanka’s history, culture and sightseeing gives it the edge.

With one album under his belt, David Archuleta has released a collection of Christmas music.

DAVID LAING, the busi nessman who heads New Zoo Developments, the partner which was chosen last week by the Natural History Museum to discuss jointly building a giant pounds 35m aquarium in the middle of London, has been connected with a string of business disappointments. And then Gabbiadini scorned the best chance of the match, bursting through from a suspiciously offside position and taking the ball wide of the keeper only to check and lob it over the bar.With 40 seconds of stoppage time played Lee once again broke clear on the right before crossing temptingly into the goal area. For implicit in Caliban’s words is a recognition of what he has lost, as much as a statement of what he has gained.Tara Arts is currently on tour with Jatinder Verma’s production of ‘Heer Ranjha’, the classic Indian love story. He said he had no idea what he would do with his winnings, a fortune in this country where the average monthly salary is pounds 12.Russia has one of the world’s greatest literary traditions, having produced writers such as Tolstoy, Dostoyevsky, Turgenev and Chekhov, but is going through a very barren period in the arts, apparently because of the uncertainty brought by attempted market reform.Thanks to Mikhail Gorbachev’s policy of glasnost, expression is free. IBM has opened a wholly owned subsidiary in Beijing to push up computer sales in the Chinese market.

‘In effect, I sleep with my dreams again.’At first, both jet-lag and the creepiness of an empty gallery interfered with both her sleep and her dreams. Nightmare.The suit complains that the vegetables’ true origins are identified in ‘difficult-to-read small type’ tucked away on the back of the bag. People who lead largely sedentary lives suddenly see themselves, for two weeks of the year, as the heroes of their chosen sports – and all too often come a painful cropper. Not surprisingly, those now deprived of their chance of glory are unhappy.Alun Evans, secretary of the Football Association of Wales, accused the European governing body, Uefa, of ‘pandering to the game’s elite’, while Irish clubs discuss the implications at a meeting in Dublin tonight.While new countries have emerged in eastern Europe, Uefa admits that the influence of television was crucial. What have we done? What steps have we taken to prevent it happening again in some other country?My suggestion last week that if we allow the hooligans to strike again when England play San Marino next month the United Nations should arrest John Major, or preferably Michael Howard, brought this response from Peter Evans, of Willenhall: ‘I share your sentiments, but San Marino are not in the United Nations.’My error matters not, Mr Evans, because the match has been switched to Bologna where, no doubt, the fans will be too terrified of the consequences to try any hooliganism.

In Switzerland, one of his appointees was so unpopular that the faithful formed a human carpet in protest outside the cathedral at service time.The crucial document of this disillusion was the ‘Cologne declaration’ of 1989, which made three main charges against his regime. I hate geometric painting.’So, moving on, Kelly found a new mentor in Picasso and today, wandering through the Tate show, he stops before the artist’s small, monochrome painting of 1945, Pitcher and Skeleton. THE ROAD to Control Techniques is a pretty one. In 1952 Forshaw was succeeded by Sir Robert Matthew, who appointed Johnson-Marshall to be head of the Reconstruction Areas Group, in which he exhibited great zeal as a team leader. His Metaphor no 9 received its world premiere, but when heard in comparison with the precocious originality of Suicide, it seemed bland and conformist.Further world premieres of short works by two young Russian-born composers, Tatiana Komarova and Elena Firsova, ended the programmes. Even if the Lord Chancellor had failed to consult the Law Society before introducing regulations which reduced eligibility for legal aid, the court would not declare the regulations invalid since additional consultation would not have led to any different result. So his decision to vote against new anti-trade union legislation carries a certain weight.

James’s survey suggests that most religious experiences occur out of doors, amid mountains, sunshine, greenery. They said the woman ‘feared for her life every second’ of the ordeal.
The woman, a 33-year-old hairdresser, was on her way to work during the rush hour when a man got into the passenger seat of her car brandishing a knife as she stopped at traffic lights in Rhiwbina, Cardiff. The interview – surrounding a Bulgarian request to the KGB for assistance in the killing of Georgi Markov – quotes Mr Andropov giving the order: ‘Kalugin, you take charge of this, you do it.’Yesterday, speaking for the first time since learning he would not be facing any charges in connection with the killing of Mr Markov, Mr Kalugin denied any involvement in the death of the dissident Bulgarian playwright.During police interrogation, Mr Kalugin said Special Branch had played him a tape-recording of the Mail on Sunday interview. But, because everyone is sharing the profits, racial animosity between Malays and Chinese – the latter account for one-third of the country’s 18 million people – has faded. The hybrid name probably reflects continuity of metal-working activity there from the Roman period right through to the Anglo-Saxon Dark Ages.Faversham was long known as King’s Town – and nearby were the cynincges cua lond – the King’s cow pastures.

When Ken Umeano went to watch the summer sci-fi blockbuster “District 9,” he stormed out after 30 minutes.

Bryant Gumbel said Tuesday he had surgery two months ago to remove a tumor on his lung.

The day Jay Cutler was traded from the Broncos to the Bears, around 3:30 PM, the show I was watching was interrupted?for the next hour! Jay Cutler’s trade implications had to be bisected and dissected by every NFL commentator from Rich Eisen to Marshall Faulk to even Alex Flanagan…for a whole hour. It included a statement that said “The average pit will take about 20 cubic feet [of mud].” It sounds like a bit of science has developed on the mud wrestling front. I was quickly discouraged by the second entry which read: “Have you tried the mud wrestling store?” The New York Times even ran an article about mud wrestling which, to my disgust, was about political mud slinging, not bent arm bars or cross-collar chokes in mudpits. Unless anyone can provide me any valid and substantiated information, I am forced to assert that mud wrestling is NOT an actual sport. . As we come to the conclusion of this series of articles on Keith Jardine, we continue on from Keith’s brutal loss to Wanderlei Silva. Jets63114Minnesota63129Cleveland5374Carolina52129Washington52134New Orleans41152.

After that, he served as an assistant for the New England Patriots and New York Jets under Bill Parcells.He was then chosen as head coach of the New England Patriots. Increasing adoption of CR, DR, and CAD is driving growth in the Taiwaneseimaging space. The decline in margins is the result of AdministrativeService Contracts (where DDC administers dental benefits, but does not insurethem), which represents over one-half of commercial premiums, high exposure tovarious state programs and increase in administrative expenses due to a largescale systems conversion.  Rodriguez was the heir apparent to Bonds’ Home Run Crown, but now it seems that record will forever remain clouded  In a way this is Major League Baseball’s worst nightmare.

— Mace implemented a reorganization and cost-reduction strategy during thethird quarter of 2008, which is estimated to result in approximately $2.3million in annualized savings. The wrestling promotion (not the WWE) was sued although the in-ring tragedy was an accident.. Results from this study demonstratedthat, for lower-CIWA subjects with a clinical history of alcohol withdrawalsymptoms, the PROMETA group experienced statistically significant decreases inalcohol craving and alcohol consumption, as compared to placebo. Jets play in (3-11) Seattle this week, looking to win, and hoping for a New England/Miami loss. Telegen has joined the firm`s Labor and EmploymentDepartment as a partner in the firm`s Boston office.

LOS ANGELES–(Business Wire)–Rentech, Inc. But if the Ducks lose, everyone on the Pacific Coast could lose their lunch…that is everyone except for the students in Corvallis.The Beavers have played tough, true grit, smashmouth football as of late And they know what is at stake this weekend. Since week two, he’s had either 120 yards from scrimmage or 85 and a touchdown in each game. I hope that with recruiting, they’re bringing in the type of guys that we need.Switching gears a little bit, this is a hypothetical question: If you had to take a cross-country road trip with three current or former Razorback players or coaches, who would you pick and why?Wow. “Those financial institutions will administer (thoseinvestments) and take the decisions,” he added.

The widespread sexual abuse of hundreds of children in care by workers may remain hidden for decades, because the victims have been convinced by paedophiles that they will never be believed, according to a senior police officer leading the inquiry into child abuse in Cheshire. But I know it is true.”Commenting on visits from headquarters officials to homes, one young man said: “It was always suits, always men We were told to smile. It would have been nice if it had been a woman.”Another said: “Bryn Estyn was the Colditz of residential care. If you ever rocked the boat you were left alone.”Yet another said: “Years later I was talking to a cousin who was at the same home as me I didn’t know he was my cousin then He said, `I remember you, you were the boy with no shoes’ They wouldn’t let me have shoes because of running away.”.

It has made me unable to form a loving relationship.”Another said: “It scares me now looking at kids of that age. I look at my kids and think, how could somebody do what they did. One young man, now in his twenties, who spent some time at the Bryn Estyn home, told the team: “Bryn Estyn wasn’t fit for children It has made my life since leaving a complete misery I spent some time in hospital because of suicide attempts. Former resident of Bryn Estyn.The inquiry team members said they had interviewed some former residents who said their experience in the homes was positive “but on the whole, those interviews which we undertook and the statements which we read, gave a clear indication that the residential care experience for a significant number of young people was little short of a living nightmare”.The inquiry team interviewed a number of young people as well as reading statements made earlier. But as a director, Howard is an anti-lifeforce, a vampire; he sucks films dry of tension and opportunity. He and Hanks are perfectly matched – they make everything bland It’s not all their fault.

Even on the basic technical level, Apollo 13 fails dismally (look out for an unforgivable error in the early scene where Hanks is gawping at the Moon) Hollywood, we most definitely have a problem

Butterfly Kiss (18). A disconcerting British road movie that is variously absurd, bewildering and harrowing. The frumpy Miriam (Saskia Reeves) works in a garage forecourt shop; the psychotic Eunice (Amanda Plummer) is roaming the North slaying salesmen and shop assistants They fall in love: “Mi” gives “Eu” her trust. Eu liberates her bumbling sidekick and drags her along on the killing spree. The first half-hour of Michael Winterbottom’s thriller has all the apocalyptic chill of the motorway service stations it tours. But despite some eerie photography and daring performances, it is doomed by its cod psychology, excessive violence and Cranberries soundtrack.. Girls are doing as well or better than boys in every GCSE subject and are catching up fast at A-level, according to the first major study of exam trends for the two sexes over the past decade.

The 193-page report from the Equal Opportunities Commission found that boys failed to improve their GCSE performance as much as girls over the period and their results lagged well behind in English, humanities, arts, modern languages and technology.
Even in the traditional male strongholds of maths and physics, girls are now matching boys at both GCSE and A-level.The report compiled by Cambridge and South Bank universities offers the most comprehensive evidence yet of the extent to which boys are falling behind girls. Recently, Chris Woodhead, the Chief Inspector of Schools, highlighted the underachievement of white working-class boys.The researchers argue that cultural changes have led to higher expectations of girls while the disappearance of many traditional working-class jobs has demotivated some boys. At A-level, boys still do better in English, modern languages, history, technology and chemistry but the gap is narrowing. Girls do better in biology, social studies and art and design. Boys also get more vocational qualifications than girls.Madeleine Arnot, one of the authors, said it was misleading to talk about boys’ underachievement “We have a success story here. This is an excellent sign of the work schools have done to improve girls’ performance so that they are now catching up.”The researchers looked at girls’ and boys’ performance in relation to their proportion of entry to exams.

After three weeks of desperate searching for his beloved pit bull, Jesse James Tweeted Wednesday that he and CinnaBun have been reunited.

It seems Renée Zellweger has a new BFF: Bradley Cooper’s mother Gloria.

The nudity in HBO’s “True Blood” might seem risqué to American audiences, but Anna Paquin, who was born in Canada and grew up in New Zealand, doesn’t really see what the fuss is about.

It looks like “Dancing With the Stars’” Karina Smirnoff and Maksim Chmerkovskiy will be performing their next dances solo.

Electric Vehicles International(EVI) is a leading manufacturer of electric vehicles for multiple applicationscovering a diverse range of transportation options for today`senvironmentally-aware and cost-conscious customers. But so far there is no standard way to measurethat “social impact,” despite its crucial role in helping investors comparepotential investments and helping owners improve their operations Finding ways to measure social impact is the focus of a Nov. “Pacific Life`sdisciplined financial management style, award-winning customer service, andproduct choices will provide clients with new opportunities to help grow andprotect their retirement savings while ensuring a lifetime income.” About Pacific LifeOffering insurance since 1868, Pacific Life provides a wide range of lifeinsurance products, annuities, and mutual funds, and offers a variety ofinvestment products and services to individuals, businesses, and pension plans.With more than half of the 100 largest U.S. Tekmira expects to complete thetrial and release data in the first quarter of 2010. Although Seacliffbelieves that the expectations reflected in such forward-lookingstatements or information are reasonable, undue reliance should not beplaced on forward-looking statements because Seacliff can give noassurance that such expectations will prove to be correct.

The Company has a portfolio of eight casinos in sevenmarkets: Ameristar Casino Resort Spa St Charles (greater St. ($1=33.19 Baht) (Additional reporting by Arada Kultawanich; Writing byKhettiya Jittapong; Editing by Jason Szep) Financials. Platts’ real-time news, pricing,analytical services and conferences help markets operate with transparency andefficiency. We expect to continue to generatestrong operating cash flows for the remainder of 2009, while limiting ourcapital expenditures.” Dr. Lula wants to increase state control over the massivesub-salt fields by changing the current concession regime to aproduction sharing system, creating a state fund for oil wealthand founding a new state-run energy holding firm.[ID:nN06181749] But his proposal to Congress will likely include additionalmeasures to give Petrobras (PETR4.SA) (PBR.N) the upper hand infuture bid rounds for the deep-sea deposits that are believedto contain billions of barrels of oil. In addition, via an Apple-provided XML format, AirWatch can support the remoteprovisioning of the new iPhone`s email accounts, device passwords and policies,network and certificate configurations and more. UIEvolutionJennifer Hodges, 425-301-0350 (Office)orMWW Group (For Samsung Mobile)Tracy Calabrese, Copyright Business Wire 2009.

Wednesday’s deal effectively ends a separate civil lawsuitby U.S. I`m very much looking forward to becoming part of that criticalprocess. Legionnaires work for thebetterment of their communities through more than 14,000 posts across thenation.SOURCEThe American LegionMedia: Through noon, August 27, contact Joe March, John Raughter or CraigRoberts +1-502-815-6763.Afterward: Craig Roberts, +1-202-406-0887 (cell). Ascontas de cartão virtual do Citi são uma solução eletrônica segura parapagamentos de faturamento posterior e “transações sem cartão presencial” feitaspela Internet, por telefone ou por correspondência. Polazzi, Principal, Sun Capital Partners, added, “We are pleased tosupport Anchor Blue through its restructuring process and to work with itshighly-experienced management team in re-building its retail footprint. Weare excited to launch our first ZTE handset and look forward to working togetherto deliver the high-quality, affordable handsets together.” ZTE USA offers a full portfolio of end-to-end wireless handset and networkingsolutions in the U.S. (Adds details) SINGAPORE, Aug 28 (Reuters) – A magnitude 6.8 earthquake struck off Indonesia’s Sulewasi on Friday, the United States Geological Survey said.

A victorious Hatoyama is expected to quickly cement acoalition with two tiny allies whose cooperation is needed tomaintain control of the upper house and then form a cabinet. The Company currently operates 333retail stores across 38 states and also distributes its products through theCompany`s website: Forward-Looking StatementsThis press release contains “forward-looking statements” within the meaning ofSection 21E of the Securities Exchange Act of 1934 and the safe harborprovisions of the Private Securities Litigation Reform Act of 1995, whichreflect our current views with respect to, among other things, future events andfinancial performance. “The franchise system allows anyone to start a franchise meetingthe demand of most baby-boomers, companies and consumers. Becker continues as CEO of MD Becker Partners LLC, a boutique management andstrategy consulting firm focusing on both public and private companies inemerging growth industries, such as pharmaceuticals, biotechnology, and medicaldevices.

MarketTools is a privately held company with corporate headquarters in SanFrancisco and European headquarters in London. Both chambers must agree on a final versionbefore it can be sent to Obama to sign into law. Bell’s local paper provides a short preview and the revelation that he had to get the Columbia coaches’ approval to play in the game, (it is just three weeks until training camp after all). This year, Joba has moved to the starting rotation, and he has already begun dominating major league batters.

His last win came in the Re-Max Series at Michigan, I believe, in 2004 he was driving one of his father’s sponsors, Kodak.David Stremme, on the other hand, has been taking steps backwards, going from driving the No. He’s a talented guy and as a teammate I want the 11 best guys on the field and I’m happy to have him as a teammate.”After practice, linebacker Stewart Bradley said Booker made the defense look like a bunch of idiots.Booker wasn’t the only player to stand out Monday morning. That one wide receiver could be the last piece of that puzzle. •Who are the most powerful individuals in the U.S. Mike Commodore, D, Columbus (Five years, $18.75 million): Holland’s rule about paying stay-at-home defensemen applies here, as well. On the other side of the ball, Colorado is looking to be more productive on offense, and Colorado State is looking to replace both of their cornerbacks as well three defensive line starters.

The index is now 65 percent up on an all-time low inDecember of 48.2, but well off the record high of 111 set inFebruary 2001. Further information regarding the Company and its activities is available at Possener Deputy Group Company Secretary RSA Insurance Group plc 020 7111 7000 RSA Insurance Group Plc Copyright Business Wire 2009. or Derek Behnke), via e-mail at or visitour website at All e-mail correspondence should make reference toCorus Wolf Haldenstein Adler Freeman & Herz LLPGregory M. Computerworld leads the industry with an online audience of over2 million unique, monthly visitors and a print audience of 1,222,000 readerseach week (IntelliQuest CIMS Spring 2007). LH.Jacques VilleneuveWins – 9Podiums – 16Points – 149Lewis HamiltonWins – 8Podiums – 18Points – 167For everyone who still didn’t understand why I was doing what I was doing, please take what you want from these figures, but again, they are only raw stats to compare the difference in the individual driver’s career beginnings. Not so much an article, but just my prediction as to who will win the main event between Rampage and Forrest, and why.Like most people, I’m predicting victory for Quinton. Founded in 1983, Intuit had annual revenue of $3.1 billion in its fiscal year2008.

After signing for Red Bull Racing from 2009 onwards, we should watch out for him again here He is out to prove himself further. European anti-trust officialssaid the move was part of an investigation into two deals withinthe Star and oneworld airline alliances. If the Midwest turns drier next week as forecast, it will give farmers a chance to catch up on spring fieldwork so planting targets can be met.Favorable weather and a continuation of the recent strong trend in grain prices may entice farmers to seed more corn and soy than the total 161 million acres now projected.Traders are also wary of China “switching” U.S. If he is found guilty, Roy faces a $2,000 fine for his actions.

But McFadden is going to be mired in an Oakland offense that will be led by a first-year starter. There were some doubts over Ruud’s ability to step up by fans, but 114 tackles, 2 interceptions and 3 forced fumbles later, Ruud is set to be a star in this unit for many years to come. Limited schedule in Major League Soccer this weekend with the bog shock occurring in Dallas where FC Dallas hammered Beckham and the Galaxy 4-0 in front of a sell-out crowd. FC Dallas 4, LA Galaxy 0After going winless in MLS play since mid-June, FC Dallas finally decided enough was enough. David Beckham?s stomach should be turning with the realisation that he left his boyhood team, Manchester United, for the opportunity to play for those tossers in Madrid. The net proceeds of the Placement will beused for gold exploration on the Company’s projects in central and westAfrica, working capital, and general corporate purposes.The Company’s major shareholder AOG Holdings BV (“AOG”), a wholly ownedsubsidiary of The Addax & Oryx Group Limited, has expressed an interestin subscribing for all of the Units offered under the Placement. Fulmer immediately called Lieutenant Columbo to investigate (after he ate the rest of the hot dog).Once on the scene, Columbo began interviewing the others. The decrease was primarily due to pre-tax charges of $93.7million for goodwill impairment, $12.4 million for a decline in the fair valueof securities and an increase of $11.5 million in the provision for loan losses,partially offset by decreases of $5.9 million in impairment of securities and$9.6 million in income tax expense.

While it’s the voters ultimately deciding who will win the title of winner of “American Idol” each season, the judges input can’t be ignored.

Has Reese Witherspoon waded back into the dating pool?

There are heavy rumours going round IPC and Emap of a Loaded for women. The Girlie Show was panned on TV, but a really leery print version of that would work. “In a way, it’s an outsider to the women’s magazine market and in following their agenda, I would lose the core of what the brand is. Vogue is unique – it leads rather than follows.”There is speculation, however, that even Vogue will succumb to the pressure for higher sales. Maybe Marie O’Riordan is right to look to her male peers for clues as to the next direction for female glossies. I wanted to do something to celebrate it.”Cynics might add that it would just need one such issue every six months to give a very healthy boost to circulation figures “I wouldn’t do it four times a year.

With an ABC of about 188,000, Vogue isn’t meant to be about the high street It’s not mass market,” says Shulman. “An early estimate on that issue shows a 25 per cent increase in sales,” says Vogue’s editor, Alexandra Shulman, before quickly adding, “but it was conceived as a one-off The high street is particularly strong at this point … It’s just become more populist.”That rigorous trend in women’s glossies is having far-reaching effects. Eyebrows have been raised at Vogue’s April issue, which is devoted to high street fashion, with Kate Moss singing the delights of Warehouse and designer buyers lauding Top Shop. Critics will always say it’s gone downmarket when it sells more copies. In answer to accusations that she has taken the title downmarket, Norwood says: “Cosmopolitan will never be a `luvvy’ mag. “It’s just that we have been much emulated by other women’s magazines that have parodied the style and misunderstood the sex content.

There’s a world of difference between features about sex and sexy features. The market has changed rather than us.”The success of Marie Claire, which has quadrupled in circulation since it was first published here in 1988, has had an explosive impact. Although Mandi Norwood denies that Marie Claire is an influence, her “new look” Cosmopolitan has that distinctive combination of hard-edged, documentary- style features and top-to-toe fashion. “I’ve brought a new kind of modern- ness to Cosmopolitan,” Norwood says.

“I felt it needed to be a lot more aggressive, and had to address a new breed of women.”As part of this assertive bid to broaden the readership, Cosmopolitan’s April issue, for example, has features ranging from “I survived a serial killer” to “Couples who go to prostitutes” and from extra-terrestrial aliens to “dry sex” in Zambia. From the magazine that once placed reflective articles about the Bloomsbury set alongside the obligatory feature on the female orgasm, Cosmopolitan is now more in line with the busy, bitty, commercial feel of younger magazines such as More! and Company. Marie Claire has been singled out as leading the way in this respect, with articles that some claim are now blatantly sensationalist. “The basic blueprint of the magazine has remained the same since its launch,” says Heather Love, publisher of Marie Claire. “With Cosmopolitan, they’re trying to get, nab and keep the man satisfied But the Elle woman is comfortable with her sexuality. There probably is a man in her life, but it’s not a source of battle. She wants to be treated in the same way as her male peers …

vaguely androgynous.”The Elle androgyne may be too subtle a model in a market that in the last five years has moved towards the attention-grabbing cover line. Under her editorship, the teen glossy More! had four successive circulation increases, taking it to the 400,000 mark But Elle is altogether a trickier proposition. Taking her cue from successful men’s magazines such as Esquire (which has a surprisingly high proportion of female readers), O’Riordan is wooing big-name writers and columnists – “opinion formers who have attitude and wit, like Martin Amis, Suzanne Moore and Joseph O’Connor” – and opting for features with a “non-gender-specific” angle. As for sex pieces, the current staple, O’Riordan intends to shift emphasis away from the “nitty gritty” to court the Elle woman as an independent intellect who has her sex life “sorted”.”In Marie Claire, they’re competing slightly with men,” O’Riordan opines. The announcement of a successor was delayed until two weeks ago, when Juliet Warkentin, currently working out her notice as editor of the trade fashion weekly Draper’s Record, took on the daunting appointment.


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